The re-imagined story…
We always bought our shoes and boots from Mr Chappell’s shop in Bridge Street. I say ‘always’ as if it were a weekly event. Buying shoes and boots in our family was a big occasion and only done after much forethought and deliberation.
Father patched up our footwear until it was beyond repair and the new purchase was only embarked upon at the moment of absolute need, never on a whim or a fancy.
My sister always chose a dainty pair of shoes with buckles and bows. Of course these were never the ones she ended up with. I was just happy to have a pair of boots that kept my feet dry and didn’t scrunch up my toes.
My sister told me that Mr Chappell was born in America; New York, she said, but I knew that couldn’t be true. He didn’t look American and he certainly didn’t sound American. And why on earth would you leave New York and move to Swindon?
She also said he was a Minister of the Gospel and I didn’t believe that either. Why would he sell boots and shoes if he was a man of God?
Girls have some funny notions.

The facts …
This is the final resting place of Samuel Chappell, master shoemaker, boot and leather seller and as inscribed on the headstone, 40 years a Minister of the Gospel.
Samuel was the eldest son of Eli and Ann Chappell. His father was born in Castle Combe where he worked for many years as a tailor.
Samuel, however, was born in New York in 1847. By the time of the 1851 census the Chappell family were back in Wiltshire and living in Hullavington where Eli was working as a Master Tailor. Living with him were his wife Ann, 8 year old daughter Ann who was born in Castle Combe, obviously before the family’s big American adventure, and a baby son John, born in Hullavington on their return.
Samuel appears to have been raised in Castle Combe by his aunt and uncle, Susanna and William Chappell. William was a master shoemaker and in 1861 Samuel was working as his apprentice.
The 1871 census has two entries for Samuel, one living in Stratton St Margaret with his parents and two brothers. The other entry shows him lodging with the Keylock family at 5 Albert Street in Old Swindon.
Samuel opened his own boot and leather shop at 26 Bridge Street in 1872. In 1874 he married Sarah Ann Sainsbury. On the 1911 census Samuel and Sarah Ann are living at 68 Eastcott Hill and state that they had six children, four of whom were still living.
This photograph shows Samuel and his eldest son William outside the shop in the early 1900s. According to a family member who kindly sent me this photograph, the shop remained open until the 1950s.

Samuel died at his home in Eastcott Hill and was buried in plot A2560 in Radnor Street Cemetery on January 19, 1926. He shares the grave with his wife Sarah who died in 1916 and their youngest son Samuel, who died aged 24 in 1909 following a leg injury sustained whilst playing football.





























